涎疲鹿辟尸歧鄙手堑娃咯步许
第一章基础知识
单元测试
1、单选题:
In a standard format of business email,s we are not necessary to begin with ___ according to the video.
A: To:
B: From:
C: Subject:
D: Date:
答案: Date:
2、单选题:
What principle does a subject should follow according to the video?
A: Complete
B: Clear
C: Concise
D: Complicated
答案: Concise
3、单选题:
Which of the following closing massage is the most formal one?
A: Regards
B: Sincerely
C: Yours faithfully
D: Yours
答案: Yours faithfully
4、单选题:
We would like to invite you to an inspection tour to our ________ opened Asian branch in Shanghai.
A: new
B: newly
C: newest
D: news
答案: newly
5、单选题:
You are always a ________ customer of our company, and your presence will definitely make the occasion more successful.
A: good
B: kind
C: valued
D: honored
答案: valued
6、单选题:
Please confirm your attendance ________ by July 20, 2009.
A: late
B: lately
C: later
D: latest
答案: latest
7、单选题:
This letter is used to appreciate the performance done in business which is mutually _______.
A: benefit
B: beneficial
C: effective
D: efficient
答案: beneficial
8、单选题:
We all look forward to a long and ________ relationship.
A: cooperated
B: cooperating
C: cooperative
D: cooperation
答案: cooperative
9、单选题:
Your hard work on publicity and press arrangements was most ________.
A: appreciated
B: appreciating
C: appreciation
D: associated
答案: appreciated
10、单选题:
On behalf of NCL Association I wish to thank you for your ________ speech at our Annual Conference.
A: inspire
B: inspired
C: inspiration
D: inspiring
答案: inspiring
11、单选题:
Thank-you letters should be sent in a ________ manner.
A: timely
B: timed
C: time
D: timing
答案: timely
12、单选题:
My presentation skills allow me to communicate ________ with directors, as well as keep my team up to date on our progress.
A: efficient
B: efficiently
C: effectively
D: effective
答案: effectively
13、判断题:
The subject needs to be concise.
A: 正确
B: 错误
答案: 正确
14、判断题:
When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.
A: 正确
B: 错误
答案: 正确
15、判断题:
We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.
A: 正确
B: 错误
答案: 正确
16、判断题:
Emails are quite private and confidential.
A: 正确
B: 错误
答案: 错误
17、判断题:
In business email, it is typical to have your title closely after your name, which implies your authority.
A: 正确
B: 错误
答案: 正确
18、判断题:
As with any piece of business writing, you don’t need proofreading when you finish writing emails.
A: 正确
B: 错误
答案: 错误
19、判断题:
It is rare to see the big part of privacy notice in the end of emails.
A: 正确
B: 错误
答案: 错误
20、判断题:
Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world.
A: 正确
B: 错误
答案: 正确
21、判断题:
When writing business emails, you are encouraged to use abbreviations, slangs, emojis, and multiple exclamation points.
A: 正确
B: 错误
答案: 错误
22、判断题:
It is very common to have your way of contact and company website address in the signature part of your email.
A: 正确
B: 错误
答案: 正确
随堂测试
1、判断题:
1. Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.
A: 正确
B: 错误
答案: 正确
2、判断题:
2. To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.
A: 正确
B: 错误
答案: 错误
3、判断题:
3. Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.
A: 正确
B: 错误
答案: 正确
4、判断题:
4. Consideration focuses on “I” or “we” (the writer) instead of “you” (the reader). I-centered writing is the key to successful business.
A: 正确
B: 错误
答案: 错误
5、判断题:
5. Correctness principle comprises correct grammar and punctuation only.
A: 正确
B: 错误
答案: 错误
6、判断题:
6. Conciseness means avoiding unnecessary repetition and wordy expressions, include only relevant facts (with courtesy), and organize effectively.
A: 正确
B: 错误
答案: 正确
7、判断题:
7. When you are writing a letter to your new customer, you may think about the following two factors. Is your message concrete? Have you used specific and definite terms in making an offer or requiring a response?
A: 正确
B: 错误
答案: 正确
8、判断题:
8. Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words).
A: 正确
B: 错误
答案: 正确
9、判断题:
9. “Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.
A: 正确
B: 错误
答案: 错误
10、判断题:
10. When you reply to an inquiry from a customer, try to answer all questions-stated or implied. A prospective customer’s reaction to an incomplete reply is likely to be unfavorable.
A: 正确
B: 错误
答案: 正确
随堂测验
1、判断题:
1. The subject needs to be concise.
A: 正确
B: 错误
答案: 正确
2、判断题:
2. When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit.
A: 正确
B: 错误
答案: 正确
3、判断题:
3. We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation.
A: 正确
B: 错误
答案: 正确
4、判断题:
4. Emails are quite private and confidential.
A: 正确
B: 错误
答案: 错误
5、判断题:
5. In business email, it is typical to have your title closely after your name, which implies your authority.
A: 正确
B: 错误
答案: 正确
6、判断题:
6. As with any piece of business writing, you don’t need proofreading when you finish writing emails.
A: 正确
B: 错误
答案: 错误
7、判断题:
7. It is rare to see the big part of privacy notice in the end of emails.
A: 正确
B: 错误
答案: 错误
8、判断题:
8. Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world.
A: 正确
B: 错误
答案: 正确
9、判断题:
9. When writing business emails, you are encouraged to use abbreviations, slangs, emojis, and multiple exclamation points.
A: 正确
B: 错误
答案: 错误
10、判断题:
10. It is very common to have your way of contact and company website address in the signature part of your email.
A: 正确
B: 错误
答案: 正确
第二章建交
单元测试1
1、单选题:
We avail ourselves___ this opportunity ___approach you ___the establishment of trade relations with you.
A: of for to
B: of to for
C: for of in
D: for to to
答案: of to for
2、单选题:
Our products enjoy____in the world market.
A: most popluar
B: great popularity
C: good seller
D: selling fast
答案: great popularity
3、单选题:
We have been informed that you are ____ the market____textiles.
A: at,of
B: at, for
C: in, for
D: in, of
答案: in, for
4、单选题:
Which website in the following does not belong to B2B platform?
A: www.alibaba.com
B: www.busytrade.com
C: www.taobao.com
D: www. made-in-china.com
答案: www.taobao.com
5、单选题:
We take pleasure in enclosing a copy of your latest catalogue____for in our letter dated December 11.
A: ask
B: asks
C: asked
D: asking
答案: asking
6、单选题:
We owe your name and address____the Chamber of Commerce of Shanghai.
A: to
B: for
C: with
D: by
答案: to
7、单选题:
We if you could give us whatever information you can in this respect.
A: should appreciate
B: appreciate
C: appreciate it
D: should appreciate it
答案: should appreciate it
8、单选题:
We shall do every thing possible to assist you a mutually beneficial trade.
A: developing
B: developed
C: develop
D: development
答案: developing
9、多选题:
In the following, which statements belong to the good tips for drafting a successful initial letter or email?
A: Don’t leave the customer guessing.
B: Maitain your branding in your email.
C: Offer additional resources.
D: Don’t indicate the detailed address to the customer.
答案: Don’t leave the customer guessing.;
Maitain your branding in your email.;
Offer additional resources.
10、多选题:
The basic structure of drafting an initial letter includes: ___________
A: Introducing how you get the information
B: Your writing purpose
C: Your requirement
D: Your quotation
答案: Introducing how you get the information;
Your writing purpose;
Your requirement
11、判断题:
The purpose of establishing business relations includes seeking new customers, consolidating existing relations and expanding new markets.
A: 正确
B: 错误
答案: 正确
12、判断题:
The chamber of commerce is an organization of business people that promotes international commercial interests.
A: 正确
B: 错误
答案: 错误
13、判断题:
The initial letter does not refer to the letter of establishing business relations.
A: 正确
B: 错误
答案: 错误
14、判断题:
“We specialize in this field for 12 years, with the strength of producing sneakers, which are superior quality with competitive price.”This sentence can be translated as: 我们在此行业已经营12年,我们生产的运动鞋物美价廉。
A: 正确
B: 错误
答案: 错误
15、判断题:
When we draft an initial letter, we must introduce our own company first.
A: 正确
B: 错误
答案: 错误
单元测试2
1、单选题:
在写开发信时,下列哪句表述不能给客户留下较为深刻的印象?
A: We met each other in the last Canton Fair and took a photo together. You told me that you are interested in our Bluetooth watch.
B: Attached please find our product catalogue and company brochure. Hope you will find something of your interest.
C: I have learnt from Alibaba that you are in need of leather shoes for kids. We have the right kind of shoes which are the best-selling in your market.
D: If you reply “Yes” by Jan. 3rd, I will send you the product details and give you a 3% discount for the first order.
答案: Attached please find our product catalogue and company brochure. Hope you will find something of your interest.
2、单选题:
开发信正文通常包括以下4个核心内容:①逐项列明产品的3-5项特点/优点②信息来源③问候和简单自我介绍④产品信息:市场最新或热卖产品
A: ④②①③
B: ③②④①
C: ②③④①
D: ①②③④
答案: ③②④①
3、单选题:
下列是关于开发信的撰写原则,其中表述不正确的是:
A: 可以插入超链接
B: 邮件内容简洁友好
C: 邮件不易过大,一般控制在200KB以内。
D: 选择定时发送,一般在客户工作时间的早上发送。
答案: 可以插入超链接
4、单选题:
下列开发信主题栏中,撰写不恰当的是:
A: SGS approved furniture from ABA China
B: 2019 bestselling LED Par from MSF China
C: 80W Post Light from VKS
D: This is best-selling Bluetooth watch from China
答案: This is best-selling Bluetooth watch from China
5、单选题:
开发信主题栏的正确结构是:
A: 形容词+产品名+公司简称
B: 公司简称+产品名
C: 公司简称+客户名称简称
D: 形容词+客户名称简称
答案: 形容词+产品名+公司简称
6、单选题:
下列有关邮件签名档的表述不正确的是:
A: 签名档通常位于邮件的结尾部分
B: 签名档其实就是外贸业务员的名片
C: 签名档主要包括业务员的姓名、职务、公司名及公司Logo、联系电话、传真、社交媒体以及公司网址等信息
D: 签名档对新客户比较重要,但对于老客户来说,不是那么重要
答案: 签名档对新客户比较重要,但对于老客户来说,不是那么重要
7、单选题:
下列哪个词组的意思是“进口商”
A: Exporter
B: Importer
C: Manufacturer
D: Dealer
答案: Importer
8、单选题:
下列哪个词组不能表达“优质的售后服务”:
A: The high quality after-sale service
B: The first-class after-sale service
C: The good after-sale service
D: The first after-sale service
答案: The first after-sale service
9、单选题:
下列哪个词组不能表达“我们的价格很有优势”
A: the most competitive price
B: the unreasonable price
C: the most favorable price
D: very reasonable price
答案: the unreasonable price
10、单选题:
下列哪个词组表示“代工”:
A: OEM (original equipment manufacturer)
B: ODM (original design manufacturer)
C: QC (quality control)
D: R&D (Research and development)
答案: OEM (original equipment manufacturer)
11、单选题:
下列哪句表达的是“我们公司在这个领域有20多年的经验。”
A: Our company has about 20 years’ experience in the field.
B: Our company has more than 20 years’ experience in the field.
C: Our company has less than 20 years’ experience in the field.
D: Our company has 20 years’ experience in the field.
答案: Our company has less than 20 years’ experience in the field.
12、单选题:
下列哪句不能表达“我们公司主要生产和出口家用电器。”
A: Our company mainly manufactures and exports home appliances.
B: Our company mainly deals in producing and exporting home appliances.
C: Our company is mainly engaged in home appliances production and exporting.
D: Our company is in home appliance produce and export.
答案: Our company is in home appliance produce and export.
13、单选题:
下面哪句不能表达“我们的产品受到欧洲客户的欢迎。”
A: Our products are well received in Europe.
B: Our products are popular in Europe.
C: Our products sell well in Europe.
D: Our products sell good in Europe.
答案: Our products sell good in Europe.
14、单选题:
下面哪句的意思是“我们可提供免费样品,交货迅速。”
A: We offer samples and fast delivery.
B: We offer free samples and fast delivery.
C: We offer well samples and fast delivery.
D: We offer samples and delivery.
答案: We offer free samples and fast delivery.
15、多选题:
请选择常用的开发客户的渠道:(多选题)
A: 搜索引擎,如google,biying以及B2B平台,如:阿里巴巴,中国制造
B: 行业展会,如珠宝展,灯具展
C: 社交平台,如领英,微信
D: 海关数据
答案: 搜索引擎,如google,biying以及B2B平台,如:阿里巴巴,中国制造;
行业展会,如珠宝展,灯具展;
社交平台,如领英,微信;
海关数据
16、多选题:
在写开发信前,有经验的业务员通常会进行一些前期准备工作,下列哪些准备工作有助于撰写一封能打动客户的开发信?(多选题)
A: 登录客户公司网站,了解客户的基本信息和经营范围。
B: 找到具体负责人的信息,进行精准营销。
C: 通过海关数据,了解客户现有供应商的信息,并做产品对比分析,找到打动客户的产品卖点。
D: 找到一些开发信的样本,进行仿写。
答案: 登录客户公司网站,了解客户的基本信息和经营范围。;
找到具体负责人的信息,进行精准营销。;
通过海关数据,了解客户现有供应商的信息,并做产品对比分析,找到打动客户的产品卖点。
第三章询盘
单元测试
1、单选题:
The letter we sent 2 days ago is an enquiry____color TV sets.
A: about
B: for
C: of
D: as
答案: for
2、单选题:
There is steady demand here____leather gloves of high quality.
A: in
B: of
C: for
D: on
答案: for
3、单选题:
We would be pleased to send you some samples of our new cell phones on approval,____our own expense.
A: at
B: on
C: for
D: in
答案: at
4、单选题:
Please____to let us have your offer as soon as possible.
A: make your best
B: do your best
C: make the best
D: do the best
答案: do your best
5、单选题:
Do enquiry carry legal force for the seller?
A: Yes
B: No
C: Not sure
D: It depends on the situation
答案: No
6、单选题:
If you receive an unfavorable reply to your enquiry, you’d better____.
A: be very careful in doing business with the firm
B: make another inquiry to a different agency
C: go to the firm and see for yourself
D: do business in a large quantity
答案: be very careful in doing business with the firm
7、多选题:
____your prices are right, you will find a ready market in our market.
A: If
B: To provide
C: Provided
D: Provide
答案: If;
Provided
8、多选题:
We can make an enquiry by______
A: phone
B: e-mail
C: Wechat
D: Fax
答案: phone;
e-mail;
Wechat;
Fax
9、多选题:
The specific enquiry may include
A: claim
B: discount
C: shipment
D: packing
答案: discount;
shipment;
packing
10、多选题:
There are many types of enquiry including_______
A: false enquiry
B: tentative enquiry
C: repeat enquiry
D: valid enquiry
答案: false enquiry;
tentative enquiry ;
valid enquiry
11、判断题:
An enquiry is a request from the buyer for information on the supply of certain goods with engagement.
A: 正确
B: 错误
答案: 错误
12、判断题:
When we make an enquiry, we will surely receive a response from the customer.
A: 正确
B: 错误
答案: 错误
13、判断题:
We can make an enquiry by phone, email and fax.
A: 正确
B: 错误
答案: 正确
14、判断题:
In a letter of specific enquiry, it’s not necessary for the buyer to indicate the name of the goods he wants to buy.
A: 正确
B: 错误
答案: 错误
15、判断题:
Sometimes general enquiry can be an initial letter.
A: 正确
B: 错误
答案: 正确
第四章报盘
单元测试1
1、单选题:
We cannot our offer open for more than 3 days, so would you please telex your acceptance without delay.
A: give
B: place
C: remain
D: leave
答案: leave
2、单选题:
We would make you the following offer, subject to your telex acceptance us not later than June 30, 1998.
A: reaches
B: being reached
C: reaching
D: reach
答案: reaching
3、单选题:
If we had been informed in time, we the goods for you.
A: reserve
B: will reserve
C: would have reserved
D: will have reserved
答案: would have reserved
4、单选题:
Owing to small quantity required this time, we have refrained a counter-offer.
A: to make
B: from making
C: from doing
D: to do
答案: from making
5、单选题:
We regret to say that the prices you have bid are too low to .
A: be acceptable
B: not accept
C: be accepting
D: be unacceptable
答案: be acceptable
6、单选题:
Who is an offeree?
A: The person making the offer
B: The person accepting the offer
C: The person to whom the offer is made
D: The person refusing the offer
答案: The person to whom the offer is made
7、单选题:
_____of your offer would make your bicycles uncompetitive with other stores in our region.
A: Receiving
B: Acceptance
C: Purchasing
D: Ordering
答案: Acceptance
8、单选题:
We are not in a____to accept your bid at the present state of the market.
A: way
B: position
C: state
D: means
答案: position
9、多选题:
A satisfactory offer may include:
A: name of commodity
B: unit price
C: quality
D: type of currency
答案: name of commodity;
unit price;
quality;
type of currency
10、多选题:
The content of counter offer may include:
A: Expressing the reason why you are not satisfying with the offer
B: Refusing the offer
C: Suggesting your offer
D: Saying good bye
答案: Expressing the reason why you are not satisfying with the offer;
Refusing the offer;
Suggesting your offer
11、判断题:
Quotation is a kind of firm offer.
A: 正确
B: 错误
答案: 错误
12、判断题:
If the buyer alters the contents of firm offer, then the firm offer will become invalid.
A: 正确
B: 错误
答案: 正确
13、判断题:
When the buyer provides their own price, we call it “bid the price”.
A: 正确
B: 错误
答案: 正确
14、判断题:
Non-firm offers are not binding upon the sellers and the details of the offers may change at any time.
A: 正确
B: 错误
答案: 正确
15、判断题:
An expression of thanks needn’t be given if the offer is not acceptable.
A: 正确
B: 错误
答案: 错误
单元测试2
1、单选题:
如果客户询盘中的需求明确,卖方回复时采取策略是:
A: 针对客户业务范围介绍产品或者介绍公司主打产品并且随函付寄公司产品画册
B: 针对客户的目标产品报价,表明愿意提供样品,并询问客户的邮寄地址
C: 重点介绍公司的优势
D: 介绍公司所有产品并报最优惠价格
答案: 针对客户的目标产品报价,表明愿意提供样品,并询问客户的邮寄地址
2、单选题:
下面哪一个句子旨在询问客户的目标产品?
A: Here are our main catalogues below.
B: Please find our company profile in attachment
C: Would you please confirm the products of your interest and the exact quantity you would like to order?
D: The offer, with the discount will be made upon the receipt of your specific inquiry.
答案: Would you please confirm the products of your interest and the exact quantity you would like to order?
3、单选题:
下面四句话是发盘函的内容要点,其正确顺序是:① As requested, we offer as follows: 1,000 pairs of Women’s boots (WB-S) at USD 66 per pair CIF New York for August shipment② Thanks for your inquiry③ Payment is by L/C 30 days④ As demand for our products is increasing, we recommend your early decision
A: ①②③④
B: ④③②①
C: ②①③④
D: ②①④③
答案: ②①③④
4、单选题:
针对订单规律客户,回复其询盘时,下列哪种做法不恰当?
A: 主题项中包含具体的PI(proforma invoice 形式发票/报价单)编号。
B: 告知客户随函付寄了PI。
C: 告知客户备货期。
D: 提供给客户很多交易信息,供其确认。
答案: 提供给客户很多交易信息,供其确认。
5、单选题:
下面哪个词组能表达“装运期”?
A: delivery date
B: date of shipment
C: ETD (estimated time of departure)
D: ETA (estimated time of arrival)
答案: date of shipment
6、单选题:
下面哪个词组能表达“供现货”?
A: supply directly from the factory
B: have a large stock of the goods
C: supply from the stock
D: have a short supply of the goods
答案: supply from the stock
7、单选题:
下面哪个句子能表达“价格:每打 80美金,纽约到岸价”?
A: Price: USD 80 per dozen, CIF New York
B: Price: per dozen USD 80, CIF New York
C: Price: CIF New York, USD 80 per dozen
D: Price: One dozen USD 80, CIF New York
答案: Price: USD 80 per dozen, CIF New York
8、单选题:
下面哪个句子能表达“包装:由买方决定”?
A: Packaging: for the choice of the buyer
B: Packaging: as per the decision of the buyer
C: Packaging: decided by the buyer
D: Packaging: at the buyer’s option
答案: Packaging: at the buyer’s option
9、单选题:
下面哪个句子能表达“请报最优离岸价”?
A: Please offer the most competitive CIF price
B: Please quote the most favorable FOB price
C: Please give the rock-bottom FOB price
D: Please quote the most favorable CIF price
答案: Please quote the most favorable FOB price
10、多选题:
接到客户的询盘,卖方应该:
A: 尽快还盘,报最低价
B: 通过客户网站、社交媒体和海关数据详细解读客户信息(如客户类型、业务范围、当地行情等)
C: 精确阅读询盘,提取客户关键信息
D: 了解自己情况(己方物料、库存信息、交期等)
答案: 通过客户网站、社交媒体和海关数据详细解读客户信息(如客户类型、业务范围、当地行情等);
精确阅读询盘,提取客户关键信息;
了解自己情况(己方物料、库存信息、交期等)
11、多选题:
回复客户的询盘,卖方正确的做法包括:
A: 控制邮件大小:30兆以内
B: 产品图片放在附件中
C: 致电客户确认是否收到邮件
D: 添加客户的社交账号
答案: 控制邮件大小:30兆以内;
产品图片放在附件中;
致电客户确认是否收到邮件;
添加客户的社交账号
12、多选题:
回复不同类型的询盘,卖方应该:
A: 对于需求明确的询盘,针对客户需求目标产品进行报价。
B: 对于需求明确的询盘,对客户目标产品报最优惠价格并且介绍公司所有产品。
C: 对于需求相对宽泛的询盘,利用公司特点和优势产品进行推广。
D: 对于需求相对宽泛的询盘,介绍公司所有产品并且报最优惠价格。
答案:
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