商务英语(西南财经大学)1452098210 中国大学MOOC答案100分完整版

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Unit1BusinessEthics

Unit1Quiz

1、单选题:
‎On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.​‎​

A: educational
B: technological
C: legal
D: marketplace
答案:  marketplace

2、单选题:
​The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.‍​‍

A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案:  global perspective

3、单选题:
​CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.‏​‏

A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案:  corporate social responsibility

4、单选题:
‏Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.‏

A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案:  regulatory cost

5、单选题:
‎The alignment of charitable giving with business strategy, company skills and market needs is called ____________.‏

A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案:  strategic philanthropy

6、单选题:
‍One example of companies building a growth platform through the practice of CSR is ______________.‌‍‌

A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案:  developing product/service innovations that generate revenue

7、单选题:
‍Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.‎

A: quality control
B: growth strategy
C: entrepreneurial work
D: professional work
答案:  professional work

8、单选题:
‎The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.‏‎‏

A: return
B: portfolio
C: collection
D: classification
答案:  portfolio

9、单选题:
‍__________ is the process of designing, launching and running a new business, which is often initially a small business.‏‍‏

A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案:  Entrepreneurship

10、单选题:
‍Trust is the foundation of the BBC ________; we are independent, impartial and honest.‏‍‏

A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案:  corporate values

11、单选题:
‌Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.‌

A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案:  行为准则

12、判断题:
‏Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.‎

A: 正确
B: 错误
答案:  正确

13、判断题:
‎CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.‎

A: 正确
B: 错误
答案:  正确

14、判断题:
‏The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors’ business and societal plans.‍

A: 正确
B: 错误
答案:  错误

15、判断题:
​Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.‏​‏

A: 正确
B: 错误
答案:  错误

Unit2Marketing

Unit2Quiz

1、单选题:
​If you’re looking to boost customer satisfaction, one of the most promising places to start is____________.‏​‏

A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案:  customer service

2、单选题:
‏It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.‎

A: positive
B: negative
C: unknown
D: neutral
答案:  positive

3、单选题:
‎A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.​‎​

A: stake risks
B: stock options
C: stock prices
D: share dividends
答案:  stock prices

4、单选题:
‎Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.​‎​

A: larger effect
B: no effect
C: less effect
D: equal effect
答案:  larger effect

5、单选题:
​Customer service calls involve direct interaction between ______.‍

A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案:  companies and their customers

6、单选题:
‎One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?‍

A: tasty
B: foreign
C: toxic
D: native
答案:  foreign

7、单选题:
‍The stakes are high. What does the underlined word ” stakes ” probably mean?​‍​

A: stock
B: steak
C: shares
D: risk
答案:  risk

8、判断题:
‍Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers. ‎

A: 正确
B: 错误
答案:  正确

9、判断题:
​The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.  ‌

A: 正确
B: 错误
答案:  错误

10、判断题:
​Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste. ‍

A: 正确
B: 错误
答案:  正确

11、判断题:
‌“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream. ‍

A: 正确
B: 错误
答案:  正确

12、判断题:
‍The retail price of Haagen-Dazs is quite high when compared with other premium ice cream. ‎

A: 正确
B: 错误
答案:  正确

13、判断题:
‏Many consumers believe that low fat means low calorie. ​

A: 正确
B: 错误
答案:  错误

14、判断题:
‍As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly. ​

A: 正确
B: 错误
答案:  正确

15、判断题:
‌Americans nowadays prefer low-fat ice creams rather than rich taste ice cream. ‌

A: 正确
B: 错误
答案:  错误

Unit3InternationalTrade

Unit3Quiz

1、单选题:
‏The price in an export sales contract should be quoted in __________ .‎‏‎

A: USD120/ctn FOB    
B: USD110/bag Shanghai
C: USD140 CFR Shanghai  
D: USD100/unit CIF New York
答案:  USD100/unit CIF New York

2、单选题:
‍The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes”.‍‍‍

A: real
B: genuine
C: true
D: nominal
答案:  real

3、单选题:
‌Normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.‌‌‌

A: economic downturn
B: business cycle
C: economic surge
D: business decline
答案:  business cycle

4、单选题:
‌“美国制造业是主要的受益者。” The underlined expression “受益者” is ________ in Engli



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