扒驰浇横井觅京错摧痰奇芬璃
Unit1BusinessEthics
Unit1Quiz
1、单选题：
On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.
A: educational
B: technological
C: legal
D: marketplace
答案: marketplace
2、单选题：
The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: global perspective
3、单选题：
CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.
A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案: corporate social responsibility
4、单选题：
Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: regulatory cost
5、单选题：
The alignment of charitable giving with business strategy, company skills and market needs is called ____________.
A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案: strategic philanthropy
6、单选题：
One example of companies building a growth platform through the practice of CSR is ______________.
A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案: developing product/service innovations that generate revenue
7、单选题：
Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.
A: quality control
B: growth strategy
C: entrepreneurial work
D: professional work
答案: professional work
8、单选题：
The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A: return
B: portfolio
C: collection
D: classification
答案: portfolio
9、单选题：
__________ is the process of designing, launching and running a new business, which is often initially a small business.
A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案: Entrepreneurship
10、单选题：
Trust is the foundation of the BBC ________; we are independent, impartial and honest.
A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案: corporate values
11、单选题：
Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.
A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案: 行为准则
12、判断题：
Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
A: 正确
B: 错误
答案: 正确
13、判断题：
CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
A: 正确
B: 错误
答案: 正确
14、判断题：
The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors’ business and societal plans.
A: 正确
B: 错误
答案: 错误
15、判断题：
Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
A: 正确
B: 错误
答案: 错误
Unit2Marketing
Unit2Quiz
1、单选题：
If you’re looking to boost customer satisfaction, one of the most promising places to start is____________.
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: customer service
2、单选题：
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A: positive
B: negative
C: unknown
D: neutral
答案: positive
3、单选题：
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: stock prices
4、单选题：
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: larger effect
5、单选题：
Customer service calls involve direct interaction between ______.
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: companies and their customers
6、判断题：
Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
A: 正确
B: 错误
答案: 正确
7、判断题：
The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
A: 正确
B: 错误
答案: 错误
8、判断题：
Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
A: 正确
B: 错误
答案: 正确
9、判断题：
“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
A: 正确
B: 错误
答案: 正确
10、判断题：
The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
A: 正确
B: 错误
答案: 正确
Unit3InternationalTrade
listeningpractice
1、单选题：
Jim hadn’t realized that Guanxi was
A: so vital in business.
B: so common in Chinese culture.
C: such a complicated principle.
D: not important in business.
答案: so vital in business.
2、单选题：
He defines Guanxi as
A: building a support network of collaborators in business.
B: the exchange of presents between collaborators.
C: the experience you gain from doing business over a long time.
D: not necessary at all in doing business.
答案: building a support network of collaborators in business.
3、单选题：
A lot of foreign companies
A: use Chinese interpreters.
B: fail because they don’t understand Guanxi.
C: try to form partnerships with Chinese business people.
D: succeed in doing business with Chinese people.
答案: try to form partnerships with Chinese business people.
4、单选题：
The Chinese government’s policy on bribery is
A: quite relaxed.
B: much stricter than it used to be.
C: to ignore it.
D: not mentioned by the speaker.
答案: much stricter than it used to be.
5、单选题：
You should show an interest in
A: the most important person in the group.
B: Chinese food.
C: Chinese culture and society.
D: Chinese cuisine.
答案: Chinese culture and society.
6、单选题：
When you receive a business card you should
A: read it properly before putting it away.
B: not put it in your pocket.
C: give yours at the same time.
D: put it into your pocket immediately.
答案: read it properly before putting it away.
7、单选题：
One reason it takes to get an agreement is
A: the Chinese don’t like to commit themselves.
B: there are often many levels of management to go through.
C: they will want to solve all the small problems first.
D: they can keep it in a written form.
答案: there are often many levels of management to go through.
8、单选题：
The most important thing is
A: to be patient.
B: to understand the tax laws.
C: to learn some Chinese.
D: to make more Chinese friends.
答案: to be patient.
9、判断题：
The Chinese people don’t like saying “no” directly.
A: 正确
B: 错误
答案: 正确
10、判断题：
According to the speakerthe Chinese people use facial expressions and gestures more freely than westerners do.
A: 正确
B: 错误
答案: 错误
Unit4Competition
ReadingComprehension
1、单选题：
What does Microsoft want to do?
A: To reduce Google’s dominance of the search engine business.
B: To take over Google and News Corp.
C: To advertise Microsoft’s products on Google’s web pages.
D: To improve Google’s dominance of the search engine business.
答案: To reduce Google’s dominance of the search engine business.
2、单选题：
What does Microsoft do to gain advantage over Google?
A: To pay media companies for exclusive content.
B: To pay media companies for more advertising exposure.
C: To buy shares of media companies.
D: To buy shares of Google.
答案: To pay media companies for exclusive content.
3、单选题：
What does Rupert Murdoch of News Corp want to do?
A: To stop Google from advertising his newspapers.
B: To make Google pay for displaying links to his newspapers’ stories.
C: To make users pay to access his newspapers’ web pages.
D: To stop Google pay for displaying links to his newspapers’ stories
答案: To make Google pay for displaying links to his newspapers’ stories.
4、单选题：
Why did Google pay News Corp $900m?
A: Google bought MySpace from News Corp.
B: Google paid to place advertisements on MySpace.
C: Google paid for links to The Wall Street Journal’s web pages.
D: Google paid to place advertisements on The Wall Street Journal.
答案: Google paid to place advertisements on MySpace.
5、单选题：
A pundit is someone who …
A: makes predictions about the future.
B: knows a lot about a particular subject.
C: invests money in start-up businesses.
D: make huge profit in the business.
答案: knows a lot about a particular subject.
6、单选题：
If discussions come to naught, they …
A: end in total agreement.
B: end without agreement.
C: end violently.
D: postpone for a long time.
答案: end without agreement.
7、单选题：
A ploy is …
A: an attempt to succeed through trickery.
B: a routine technique of negotiation.
C: an unsatisfactory result.
D: a certain game.
答案: an attempt to succeed through trickery.
8、单选题：
If a piece of news causes a stir, it …
A: surprises no one.
B: is quickly forgotten.
C: makes people worried.
D: is likely to be ignored by the public.
答案: makes people worried.
9、单选题：
Traffic on MySpace has not met the targets specified because …
A: MySpace has become congested by too many users.
B: fewer users are logging in to MySpace.
C: MySpace has too many advertisements.
D: MySpace has no advertisements.
答案: fewer users are logging in to MySpace.
10、单选题：
If you get the lion’s share of a business market, you …
A: attack it vigorously.
B: almost kill the business market.
C: gain a large sector of the business market.
D: gain a small sector of the business market.
答案: gain a large sector of the business market.
11、单选题：
If you make a dent in another company’s business, you …
A: do not do much damage to the other business.
B: take part of the market share of the other business.
C: change the market so that you can earn more.
D: compete with other business.
答案: take part of the market share of the other business.
12、单选题：
If you are onto something, you …
A: have found an opportunity to become successful.
B: have discovered some secrets.
C: have information that will help you to make an important or interesting discovery.
D: are going to do something.
答案: have information that will help you to make an important or interesting discovery.
13、判断题：
Google will not easily give in to News Corp because without it visitors to News Corp’s news websites will decline.
A: 正确
B: 错误
答案: 正确
14、判断题：
Microsoft and Yahoo! are on the same side in the war against Google.
A: 正确
B: 错误
答案: 正确
15、判断题：
So far Microsoft’s Bing hasn’t gained any competitive advantage over Google.
A: 正确
B: 错误
答案: 错误
16、判断题：
Media firms are happy with the competition between Microsoft and Google.
A: 正确
B: 错误
答案: 正确
17、判断题：
What looks like good news for media firms is also beneficial for champions of an open internet.
A: 正确
B: 错误
答案:  
上方为免费预览版答案，如需购买完整答案，请点击下方红字：
为了方便下次阅读，建议在浏览器添加书签收藏本网页
添加书签方法：
1.电脑按键盘的Ctrl键+D键即可收藏本网页
2.手机浏览器可以添加书签收藏本网页
点击浏览器底部菜单-【添加书签】-收藏本网页
点击浏览器底部菜单-【书签/历史】-可查看本网页
获取更多慕课答案，欢迎在浏览器访问我们的网站：
http://mooc.mengmianren.com
注：请切换至英文输入法输入域名，如果没有成功进入网站，请输入完整域名：http://mooc.mengmianren.com/
我们的公众号
打开手机微信，扫一扫下方二维码，关注微信公众号：萌面人APP
本公众号可查看各种网课答案，还可免费查看大学教材答案
点击这里，可查看公众号功能介绍
APP下载
APP功能说明
1.可查看各种网课答案
点击【萌面人官网】，可查看知到智慧树，超星尔雅学习通，学堂在线等网课答案
点击【中国大学慕课答案】，可查看mooc慕课答案
2.可一键领取淘宝/天猫/京东/拼多多无门槛优惠券
如图所示，点击对应图标即可领取淘宝/天猫/京东/拼多多无门槛优惠券
骏是祈啪限沙搔块角庆洼哩屋