崎讽全芬涡韭炊叔尽封辩焊瑞
Final examination
Final examination
Unit Eight Marketing
Quiz, Unit Eight
1、单选题：
A market ___________ is a general plan about how to organize the marketing activities for a product.
A: segment
B: research
C: strategy
D: mix
答案: strategy
2、单选题：
A product’s marketing _________ is the combination of the 4 Ps: product, price, place and promotion.
A: segment
B: share
C: strategy
D: mix
答案: mix
3、单选题：
A market ___________ is one section of the total market; it’s a group of people who are similar in ways such as age/gender / income.
A: segment
B: research
C: mix
D: share
答案: segment
4、单选题：
Market ( -ing ) _______________ includes activities like surveys. Companies talk to existing and potential consumers to gain useful information which will help them design and market their product.
A: segment
B: research
C: strategy
D: plan
答案: research
5、单选题：
Market _________ means one company’s percentage of the total sales in that product’s market.
A: segment
B: section
C: share
D: division
答案: share
6、填空题：
The marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product including four broad levels of marketing decision, namely: product, prices, _____________, and place.
答案: promotion
7、填空题：
Market __________ is the process of dividing up mass markets into groups with similar needs and wants.
答案: segmentation
8、填空题：
There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
答案: psychographic
9、填空题：
In order to know the customer and its expected buying, an effective marketing strategy STP is needed which is short for segmentation, targeting and ________.
答案: positioning
10、填空题：
______________ segmentation is one of the simplest and most widest type of market segmentation. The variables such as age, gender, family size, income, occupation, religion, race and nationality help divide a large population into specific customer groups.
答案: Demographic
Unit Eighteen M&A
Quiz, Unit Eighteen
1、单选题：
__________happens when a company’s top executives buy the company they work for.
A: MBO
B: MBI
C: Merger
D: Acquisition
答案: MBO
2、单选题：
__________ refers to a situation in which someone has to leave their job, because they are no longer needed.
A: Acquisition
B: Merger
C: Redundancy
D: Surplus
答案: Redundancy
3、单选题：
___________ is a business activity in which two or more companies have invested together.
A: Mergers
B: Acquisition
C: Conglomerate
D: Joint venture
答案: Joint venture
4、单选题：
Their economy ________ under the weight of United Nations sanctions.
A: destroyed
B: crumbled
C: broke
D: damaged
答案: crumbled
5、单选题：
The organization hopes to continuously _________ and develop relations with other developing countries.
A: form
B: establish
C: intensify
D: consolidate
答案: consolidate
6、判断题：
A merger describes two firms, one apparently stronger than the other, joining forces to move forward as a single new entity.
A: 正确
B: 错误
答案: 错误
7、判断题：
Horizontal merger can create a larger business with greater market share and substantial market power and might enable the merged entity to raise prices by reducing output unilaterally.
A: 正确
B: 错误
答案: 正确
8、判断题：
The 1998 merger of Daimler-Benz and Chrysler is considered a vertical merger.
A: 正确
B: 错误
答案: 错误
9、判断题：
Although the buyer acquires all assets and liabilities in a stock purchase, it may contractually allocate unwanted liabilities to the seller by selling them back to the seller.
A: 正确
B: 错误
答案: 正确
10、判断题：
The acquisition is time efficient growth strategy which helps the company to acquire the core competencies and resources which are not currently available.
A: 正确
B: 错误
答案: 正确
Unit Eleven Culture
Quiz, Unit Eleven
1、单选题：
________ refers to ideas toward such factors as time, age, education, and status and in turn shape the behavior.
A: Communication
B: Language
C: social custom
D: Attitudes
答案: Attitudes
2、单选题：
__________ refers to basic social organization including different basic social unit and strata.
A: social structure
B: social custom
C: communication
D: value
答案: social structure
3、单选题：
_________ refers to words that may have different meanings to persons with diverse cultural backgrounds
A: communication
B: language
C: values
D: attitudes
答案: language
4、单选题：
_________ refers to the transmission of information across cultures, whether verbal or non-verbal, which is a very important skill for business people
A: attitudes
B: values
C: communication
D: language
答案: communication
5、单选题：
________ refer to deep-seated beliefs about the individuals position in relation to his or her deity, the family, and the social hierarchy
A: social structure
B: social values
C: social customs
D: communication
答案: social values
6、判断题：
Culture also affects and reflects the secular values and attitudes of members of a society.
A: 正确
B: 错误
答案: 正确
7、判断题：
Approximately 20% of the world’s population have some religious beliefs.
A: 正确
B: 错误
答案: 错误
8、判断题：
Non-verbal communication includes facial expressions, hand gestures, intonation, eye contact, body positioning and body posture. Silence also has meaning in business situations.
A: 正确
B: 错误
答案: 正确
9、判断题：
Not many aspects of international business may be affected by cultural variations.
A: 正确
B: 错误
答案: 错误
10、判断题：
People holding different worldviews might interpret their behavior from different standpoints. This situation creates misunderstanding and can lead to cultural conflict.
A: 正确
B: 错误
答案: 正确
Unit Fifteen Customer Service
Quiz, Unit Fifteen
1、单选题：
________ is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation.
A: Customer satisfaction
B: Customer loyalty
C: Customer value
D: Customer retention
答案: Customer satisfaction
2、单选题：
________ is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand.
A: Customer satisfaction
B: Customer loyalty
C: Customer value
D: Customer retention
答案: Customer loyalty
3、单选题：
_________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else.
A: Customer satisfaction
B: Customer loyalty
C: Customer value
D: Customer retention
答案: Customer value
4、单选题：
The costs of _______ are much lower than the costs of recruiting new customers.
A: customer satisfaction
B: customer loyalty
C: customer value
D: customer retention
答案: customer retention
5、单选题：
Information technology allows us to build up detailed information about individual customers’ __________.
A: brand loyalty
B: buying habits
C: customer care
D: customer retention
答案: buying habits
6、判断题：
Customer is equal to consumer.
A: 正确
B: 错误
答案: 错误
7、判断题：
Customer Service is the service provided to the customer from the time the order is placed till the order is delivered.
A: 正确
B: 错误
答案: 错误
8、判断题：
Providing good customer service to your clients should naturally be a major priority in your day-to-day schedule.
A: 正确
B: 错误
答案: 正确
9、判断题：
Treat your employees with respect and chances are they will have a higher regard for customers.
A: 正确
B: 错误
答案: 正确
10、判断题：
An external customer of an organization is a customer who is not directly connected to that organization including stakeholders, employees, etc.
A: 正确
B: 错误
答案: 错误
Unit Five Finance
Quiz, Unit Five
1、单选题：
_________ is the money and resources made available to startup firms and small businesses with exceptional growth potential.
A: Leverage
B: Entrepreneur
C: Venture capital
D: Acquisition
答案: Venture capital
2、单选题：
__________ is an individual who commits money to investment products with the expectation of financial return.
A: acquisition
B: entrepreneur
C: investor
D: sole trader
答案: investor
3、单选题：
An _________ is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome.
A: entrepreneur
B: venture capital
C: acquisition
D: investor
答案: entrepreneur
4、单选题：
_______ is investment from an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity
A: equity financing
B: angel investment
C: IPO
D: venture capital
答案: angel investment
5、单选题：
___________ finance includes tax systems, government expenditures, budget procedures, stabilization policy and instruments, debt issues, and other government concerns
A: Private
B: Corporate
C: Public
D: Company
答案: Public
6、单选题：
Which of the following does not belong to ownership investment?
A: business
B: stock
C: real estate
D: savings account
答案: savings account
7、单选题：
A __________ is literally a certificate that says you own a portion of a company.
A: cash equivalent
B: savings account
C: bond
D: stock
答案: stock
8、单选题：
Bond is a type of _________.
A: ownership investment
B: lending investment
C: cash equivalent
D: savings account
答案: lending investment
9、单选题：
If a company thrives and goes public, it will issue shares on a stock exchange; such __________ bring a great infl
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