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绪论 单元测试
1、单选题：
An arrangement by which a monopoly producer or owner gives another permission for the exclusive right to manufacture or sell the products in a certain area. ( )
A:franchise
B:expertise
C:patent
D:budget
答案: franchise
2、单选题：
Choose the term described by the sentence: Written contract or certificate of insurance. ( )
A:budget
B:franchise
C:referee
D:policy
答案: policy
3、单选题：
Choose the term described by the sentence: A special right to an inventor to be the only person to make and sell, or to authorize others to make and sell a newly-invented machine or process. (
)
A:return
B:patent
C:budget
D:portfolio
答案: patent
4、单选题：
Choose the term described by the sentence: All forms of man-made obstructions to international trade other than tariffs, including prohibitions and quotas, etc. ( )
A:franchise
B:non-tariff barrier
C:expertise
D:return
答案: non-tariff barrier
5、单选题：
Choose the term described by the sentence: The entire collection of investments in the form of stocks, bonds, or certificate of deposits for purposes other than controlling. ( )
A:budget
B:portfolio
C:patent
D:return
答案: portfolio
6、单选题：
Choose the term described by the sentence: One in which one of the parties agrees to supply, at the contract price, a complete product ready for use, such as a new home, factory, ship, etc.. ( )
A:return
B:turnkey contract
C:patent
D:royalty
答案: turnkey contract
7、单选题：
Choose the term described by the sentence：An account of probable future income and expenditure during a stated period, usu. a year used as a guide in making financial arrangements. ( )
A:return
B:portfolio
C:patent
D:budget
答案: budget
8、单选题：
Choose the term described by the sentence: The gain from an investment, either as income or yield or as profit on the sale of the investment. ( )
A:portfolio
B:budget
C:patent
D:return
答案: return
9、单选题：
Choose the term described by the sentence: Expert knowledge or skill, esp. in a particular field; know-how. ( )
A:franchise
B:non-tariff barrier
C:expertise
D:return
答案: expertise
10、单选题：
Choose the term described by the sentence: A person or company granting license. ( )
A:employee
B:authority
C:expertise
D:licensor
答案: licensor
11、单选题：
Choose the term described by the sentence：The price at which one currency can be exchanged for another currency. ( )
A:loan
B:exchange rate
C:draft
D:debt
答案: exchange rate
12、单选题：
Choose the term described by the sentence： Social or natural calamities that take place beyond the control of a contracting party.（ ）
A:hazard
B:force majeure
C:disaster
D:term
答案: force majeure
13、单选题：
Choose the term described by the sentence：The amount paid by an insured for coverage under the contract. ( )
A:expertise
B:insurer
C:premium
D:outstanding
答案: premium
14、单选题：
Choose the term described by the sentence： The act of paying a bill, debt, charge, etc.. ( )
A:recharge
B:premium
C:remittance
D:repayment
答案: repayment
15、单选题：
Choose the term described by the sentence：Upward and down ward movements in the economic system. ( )
A:commission
B:recession
C:fluctuation
D:concession
答案: fluctuation
16、单选题：
Choose the term described by the sentence：A person who carries on insurance as a business. ( )
A:licensor
B:underwriter
C:authority
D:employee
答案: underwriter
17、单选题：
Choose the term described by the sentence： Large-scale public services, such as water and power supplies, road, rail and radio communications, etc. needed to support economic activity, esp. industry, trade and commerce. ( )
A:infrastructures
B:expertise
C:investment
D:foundation
答案: infrastructures
18、单选题：
Choose the term described by the sentence：A business where the provision of risk capital is shared between two or more firms. ( )
A:private enterprise
B:multinational enterprise
C:firm offer
D:joint venture
答案: joint venture
19、单选题：
Choose the term described by the sentence： To fail to carry out an obligation. ( )
A:advent
B:perform
C:default
D:ascend
答案: default
20、单选题：
Choose the term described by the sentence： A binding agreement between two or more persons that is enforceable by law. ( )
A:term
B:know-how
C:license
D:contract
答案: contract
第一章 单元测试
1、判断题：
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:错
B:对
答案: 对
2、判断题：
A great company profile can be used as the only promotional tool for a business.
A:对
B:错
答案: 错
3、判断题：
Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information.
A:错
B:对
答案: 对
4、判断题：
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
A:对
B:错
答案: 错
5、判断题：
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
A:错
B:对
答案: 错
6、判断题：
The logo of a company can be included in its profile.
A:对
B:错
答案: 对
7、判断题：
A written company profile should be as long and comprehensive as possible.
A:错
B:对
答案: 错
8、判断题：
The company profile must be reviewed at any time when any change occurs in a company.
A:对
B:错
答案: 错
9、判断题：
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
A:对
B:错
答案: 对
10、判断题：
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
A:对
B:错
答案: 对
11、判断题：
Even though the origin story of our company is not colorful, we should share it in our company profile.
A:错
B:对
答案: 错
12、判断题：
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
A:对
B:错
答案: 对
13、判断题：
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
A:错
B:对
答案: 错
14、判断题：
Anything that does not help to build a company’s image should be removed from its profile.
A:错
B:对
答案: 对
15、单选题：
Which of the following is NOT true about company profiles?
A:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
B:Through company profiles, we can learn about the business condition, management and culture of a company.
C:It is unusual for a fax number to be contained in a company profile.
D:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
答案: It is unusual for a fax number to be contained in a company profile.
16、单选题：
How should we understand “accuracy”, one of the characteristics of company profiles?
A:Grammar in a company profile should be correct.
B:The information in a company profile should be completely accurate.
C:Punctuation in a company profile should be right.
D:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
答案: Using as many industry-specific terms as possible can be helpful to achieve accuracy.
17、单选题：
Which of the following statements is NOT true?
A:When writing a company profile, every possible detail about the company should be included.
B:When writing a company profile, headers and bullet points are often used to break up a long text.
C:The type of information a company profile includes and its length vary from company to company.
D: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
答案: When writing a company profile, every possible detail about the company should be included.
18、单选题：
What is the difference between the profiles of Starbucks and Philips?
A:The profile of Philips is more visually striking.
B:The profile of Starbucks is more concise.
C:The profile of Starbucks is more attention-grabbing.
D:The profile of Philips is more comprehensive.
答案: The profile of Philips is more visually striking.
19、单选题：
How is Starbucks named?
A:It’s named after a mate in Omoo.
B:It’s named after a mate in Typee.
C:It’s named after a mate in Moby Dick.
D:It’s named after a mate in White Jacket.
答案: It’s named after a mate in Moby Dick.
第二章 单元测试
1、判断题：
The term e-business is connected with retailing and describes company to consumer communication using the Internet.
A:错
B:对
答案: 错
2、判断题：
Online auctions are the most common forum for C2C e-commerce.
A:对
B:错
答案: 对
3、判断题：
C2B electronic commerce is also known as e-tailing.
A:错
B:对
答案: 错
4、判断题：
In a B2C model the business responds to the consumer’s requested product and its price.
A:对
B:错
答案: 错
5、判断题：
The G2C business model allows citizens to interact with government agencies online.
A:错
B:对
答案: 对
6、判断题：
Compared with physical stores, online shops save their advertising costs.
A:对
B:错
答案: 对
7、判断题：
PayPal can only be used on eBay by merchants worldwide.
A:错
B:对
答案: 错
8、判断题：
The date, November 11th, is chosen to become Chinese Singles’ Day because the number “1” resembles an individual that is alone.
A:错
B:对
答案: 对
9、判断题：
According to the video, eBay is like a flee market, allowing you to get rid of anything you no longer want.
A:错
B:对
答案: 错
10、判断题：
The word “bid” is an offer to pay a particular price for something.
A:错
B:对
答案: 错
11、单选题：
Which of the following statement does NOT belong to the risk of shopping online for the buyers?
A:Procedure of payment.
B:Fake goods.
C:Disclosure of Privacy.
D: Low delivery.
答案: Procedure of payment.
12、单选题：
When was eBay auction site founded by Pierre Omidyar?
A:In 1997
B:In 1995
C:In 1994
D:In 1996
答案: In 1995
13、单选题：
Which of the following statement about PayPal is NOT true?
A:Using PayPal as a payment method allows users to collect money just in one way.
B:In October, 2002, eBay acquired the website PayPal.
C:By the acquisition , eBay closely links selling and payments into a single activity.
D:PayPal allows payments to be sent and received securely online.
答案: Using PayPal as a payment method allows users to collect money just in one way.
14、单选题：
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their .
A:orders
B:interests
C:prices
D:bids
答案: bids
15、单选题：
Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and .
A:land
B:tobacco
C:alcohol
D:drugs
答案: land
16、单选题：
In 2014, Alibaba Group held its IPO in .
A:NASDAQ
B:Hong Kong Exchanges and Clearing Limited
C:Toronto Stock Exchange
D:New York Stock Exchange
答案: New York Stock Exchange
17、单选题：
Through the process of IPO, a privately held company is transformed into a company.
A:closed
B:public
C:open
D:private
答案: public
18、单选题：
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a .
A:prospectus
B:prospect
C:award
D:decision
答案: prospectus
19、单选题：
In the initial stage of Alibaba, the threshold was taken to attract companies for free membership.
A:slow
B:high
C:low
D:fast
答案: low
20、单选题：
is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.
A:B2B
B: C2B
C:C2C
D:B2C
答案: B2B
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