骄坑淌散豹效克想恳宦僳纱钱
第一章 单元测试
1、 Wholesalers buy goods from manufacturers or importers and then sell them to the end customers in small quantities. ( )
A:对
B:错
答案: 错
2、 Your interest, expertise and experience are all very important when starting business. ( )
A:对
B:错
答案: 对
3、 If you start a business selling services, you may or may not need a storefront of some kind. In chinese, “storefront ” is（ ）
A:店面，店铺
B:前台
C:销售
D:奖金
答案: 店面，店铺
4、 Not being complete independent is one of the advantages of the franchise . ( )
A:对
B:错
答案: 错
5、 Which of the following can be included into the body part of a job application letter? ( )
A:Salutation
B:The purpose of writing the letter.
C:Personal information (gender, work experience, educational background,etc.)
D:Appreciation for being considered for the job.
答案: The purpose of writing the letter.
Personal information (gender, work experience, educational background,etc.)
Appreciation for being considered for the job.
第二章 单元测试
1、 In production process, lean manufaturing training is adopted to help manufacturers to improve greater markup. ( )
A:对
B:错
答案: 对
2、 The duties of the operations department are to find out what the consumers want through marketing research. ( )
A:对
B:错
答案: 错
3、 The common aspects that need to be considered in operations management are as follows___? ( )
A:inventory management
B:production process
C:supply chain
D:Software-driven analysis
答案: inventory management
production process
supply chain
4、 Which of the following concept is commonly adopted to manage the inventory of a company? ( )
A:Lean manufacturing
B:Just-in-time (JIT)
C:Total quality management (TQM)
D:Supply chain management(SCM)
答案: Just-in-time (JIT)
5、 The elements that need to be included in minutes writing are____. ( )
A:time and place of the meeting
B:attendees and absentees of the meeting
C:topics discussed and resolutions made at the meeting
D:a follow-up meeting schedule
答案: time and place of the meeting
attendees and absentees of the meeting
topics discussed and resolutions made at the meeting
a follow-up meeting schedule
第三章 单元测试
1、 Mortgaging is a common way of startup fund raising. ( )
A:对
B:错
答案: 对
2、 It’s easy for startup companies to get bank loans nowadays. ( )
A:对
B:错
答案: 错
3、 Which of the following sources can provide new companies a hefty sum of capital?( )
A:Own pockets
B:Friends investments
C:Family investments
D:Venture capital companies
答案: Venture capital companies
4、 In what ways do angel investors make investments in a startup? ( )
A:Invest their money directly into a new company
B:Invest through crowd funding platforms
C:Invest through angel investor networks
D:Invest through angel investor funds
答案: Invest their money directly into a new company
Invest through crowd funding platforms
Invest through angel investor networks
Invest through angel investor funds
5、 Which part can be omitted(去除) in memo writing? ( )
A:letterhead (信件抬头)
B:salutation (问候语)
C:subject (主题)
D:signature (签名/落款)
答案: letterhead (信件抬头)
salutation (问候语)
signature (签名/落款)
第四章 单元测试
1、 A customer’s knowledge about brand factors includes _____. ( )
A:specifications
B:features
C:reputation
D:values
答案: specifications
features
reputation
values
2、 Brand awareness is crucial in persuading, informing and reminding both potential and existing customers towards making a brand decision. ( )
A:对
B:错
答案: 对
3、 Brand recall refers to how well people connect a brand with products, ideas, taglines, and other attributes. ( )
A:对
B:错
答案: 错
4、 Extending your brand in every aspect of corporate life is the strategy of _____. （ ）
A:integrating your brand
B:focusing on the right audience
C:being available in multiple forms
D:being consistent
答案: integrating your brand
5、 In writing a business proposal, it is important to remember not to turn the opening into an introduction to or overview of your company. ( )
A:对
B:错
答案: 对
第五章 单元测试
1、 Higher Engagement is one of the benefits of digital advertising. ( )
A:对
B:错
答案: 对
2、 The advance of high-speed mobile networks and the penetration of mobile devices
contributes to the the growth of online advertising.（ ）
A:对
B:错
答案: 对
3、 Behavioral data providers can rely on _ to collect a customer’s information. ( ）
A:online searches
B:internet browsing habits
C:purchasing history
D:watching TV
答案: online searches
internet browsing habits
purchasing history
4、 _ are generally used in e-commerce like eBay and Amazon. ( )
A:In-Feed Ads
B:Content Recommendation Widgets
C:Promoted listings
D:Custom Content Units
答案: Promoted listings
5、 The language of notice and announcement should be straightforward, concise, simple, accurate and formal. ( )
A:对
B:错
答案: 对
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