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1.1
1
According to the successful salesperson Summer, what are the principles we should follow in business writing? 答案：politeness clear correct concise
- A、
politeness
- B、
correct
- C、
clear
- D、
concise
2
Most students agree that business writing is an important part to future career. 答案：√
1.2
1
The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc. 答案：√
2
It is usually to show the date in the order of day/month/year (American practice), or month/day/year (British practice). 答案：×
3
Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.答案：错误
4
There are “Your ref” and “Our ref”, which are codes assigned to the letter by the recipient and sender of the letter. 答案：正确
5
The inside address contains full postal address and post code only.
6
The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close. 答案：错误
7
The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter. 答案：正确
8
The enclosure indicates materials or documents enclosed. The short form “Encs” is often used when there is one item enclosed. 答案：错误
9
If the sender of the letter does not wish the recipient to know that other people are receiving copies of the letter, a “cc” is sent. 答案：×
10
The full block form layout is the most widely used method of display for business documents. 答案：正确
1.3
1
When you are writing a letter to your new customer, you may think about the following factors_______.答案：Have you used specific and definite terms in making an offer or requiring a response? Is your message concrete?
- A、Is your message concrete?
- B、Does the customer really want to buy your product?
- C、When will the customer reply
- D、Have you used specific and definite terms in making an offer or requiring a response?
2
Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses. 答案：正确
3
To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing. 答案：错误
4
Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request. 答案：√
5
Consideration focuses on “I” or “we” (the writer) instead of “you” (the reader). I-centered writing is the key to successful business. 答案：×
6
Correctness principle comprises correct grammar and punctuation only. 答案：错误
7
Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively. 答案：√
8
Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words). 答案：√
9
“Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle. 答案：错误
10
When you reply to an inquiry from a customer, try to answer all questions stated or implied. A prospective customer’s reaction to an incomplete reply is likely to be unfavorable. 答案：√
1.4
1
When writing business emails, you’d better not to use______ .答案：ABCD
- A、slangs
- B、abbreviations
- C、multiple exclamation points
- D、emojis
2
The subject needs to be concise. 答案：正确
3
When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit. 答案：√
4
We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation. 答案：正确
5
Emails are quite private and confidential. 答案：错误
6
In business email, it is typical to have your title closely after your name, which implies your authority. 答案：正确
7
As with any piece of business writing, you don’t need proofreading when you finish writing emails. 答案：×
8
It is rare to see the big part of privacy notice in the end of emails. 答案：×
9
Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world. 答案：√
10
It is very common to have your way of contact and company website address in the signature part of your email. 答案：√
2.1
1
We avail ourselves___ this opportunity ___approach you ___the establishment of trade relations with you. 答案：of, to, for
- A、of, for, to
- B、of, to, for
- C、for, of, in
- D、for, to, to
2
We are sending you the samples____requested. 答案：as
- A、be
- B、are
- C、as
- D、for
3
We are sure that both of our companies will____from the joint venture. 答案：benefit
- A、make benefit
- B、benefit
- C、be benefited
- D、mutual benefit
4
In the following, which statements belong to the good tips for drafting a successful initial letter or email? 答案：Maintaining your branding in your email. Don’t leave the customer guessing. Offering additional resources.
- A、Don’t leave the customer guessing.
- B、Maintaining your branding in your email.
- C、Offering additional resources.
- D、Don’t indicate the detailed address to the customer.
5
Which websites in the following belong to B2B platform? 答案：www.busytrade.com www.alibaba.com www. made-in-china.com
- A、alibaba.com
- B、busytrade.com
- C、taobao.com
- D、 made-in-china.com
6
The purpose of establishing business relations includes_______.答案：expanding new markets consolidating existing relations seeking new customers
- A、seeking new customers
- B、consolidating existing relations
- C、making new friends
- D、expanding new markets
7
The chamber of commerce is an organization of business people that promotes international commercial interests. 答案：错误
8
The initial letter does not refer to the letter of establishing business relations. 答案：错误
9
When we draft an initial letter, we must introduce our own company first. 答案：×
2.2
1
The letter we sent 2 days ago is an enquiry____color TV sets. 答案：for
- A、about
- B、for
- C、of
- D、as
2
There is steady demand here____leather gloves of high quality. 答案：for
- A、in
- B、of
- C、for
- D、on
3
We would be pleased to send you some samples of our new cell phones on approval,____our own expense. 答案：at
- A、at
- B、on
- C、for
- D、in
4
Please____to let us have your offer as soon as possible. 答案：do your best
- A、make your best
- B、do your best
- C、make the best
- D、do the best
5
____your prices are right, you will find a ready market in our market. 答案：Provided If
- A、If
- B、To provide
- C、Provided
- D、Provide
6
We can make an enquiry by_______.答案：phone fax email
- A、phone
- B、social media
- C、email
- D、fax
7
An enquiry is a request from the buyer for information on the supply of certain goods with engagement. 答案：×
8
When we make an enquiry, we will surely receive a response from the customer. 答案：×
9
In a letter of specific enquiry, it’s not necessary for the buyer to indicate the name of the goods he wants to buy. 答案：×
10
Sometimes general enquiry can be an initial letter. 答案：√
2.3
1
We are sending you separately our latest catalogue with details of the various _____ we handle. 答案：ranges
- A、ranges
- B、prices
- C、models
- D、lines
2
Please note that a 5%____applies to orders for each item exceeding 1000. 答案：discount
- A、charge
- B、fee
- C、discount
- D、cost
3
Compared with your last quotations for North America, we find the current_____rather high. 答案：price
- A、offer
- B、enquiry
- C、order
- D、price
4
The above prices are on a CIF San Francisco____.答案：basis
- A、offer
- B、basis
- C、counteroffer
- D、request
5
To be frank with you, the price we quoted you only allow us a very small____of profits. 答案：margin
- A、quotation
- B、margin
- C、order
- D、price
6
An offer is the wish of the seller to sell particular goods under stated terms. 答案：√
7
Companies in international business often conclude a deal through a process of offer-counter and offer-acceptance. 答案：正确
8
Once an offer is made, the buyer must accept it within the time limit given in the offer. 答案：错误
9
A counteroffer can be made by either a seller or a buyer in a business transaction. 答案：√
10
A seller can make either an offer or a bid in different circumstances. 答案：×
2.4
1
Please ship the ten chests of tea_____our Order No. 2213 at an early date. 答案：covered by
- A、covered by
- B、covering
- C、to be covered
- D、which covers
2
We thank you for your letter of May 5,_____ your purchase from us of 200 metric tons of peanuts. 答案：confirming
- A、confirm
- B、to confirm
- C、confirming
- D、confirmed
3
We are pleased to_____the following transactions with you. 答案：have finalized
- A、have resulted
- B、have finalized
- C、have materialized
- D、have been closed
4
We are pleased that we have booked_____ 2000 pieces of bicycles. 答案：an order with you for
- A、your order
- B、with you
- C、an order with you
- D、an order with you for
5
We_____ our Purchase Contract No. 93124 in duplicate with our signature. 答案：enclose attach hereto
- A、attach in
- B、attach with
- C、enclose
- D、attach hereto
6
An order is a request to supply a specified quantity of goods. 答案：√
7
The order can be made by email but not by phone. 答案：×
8
Initial order is the same to trial order. 答案：×
9
Duplicate order means buyers are satisfied with the goods, so they place an order again with the same terms and conditions of the last order. 答案：√
10
An order should include specification and description of goods, prices involving unit price and total value, quantity and packing. But it should not include terms of payment. 答案：×
2.5
1
It is laid down in our S/C that the covering of L/C______before the end of August.答案：A
- A、is to be reached
- B、is to be arrived here
- C、is to reach here
- D、is to receive here
2
We believe we can______ if you agree to pay by D/P at sight.答案：B
- A、put the business through
- B、materialize the business
- C、result the business
- D、close a business
3
If the seller finds any discrepancies in the letter of credit, whom does he ask for an amendment? 答案：The buyer
- A、The issuing bank
- B、The advising bank
- C、The buyer
- D、The negotiating bank
4
The description of merchandise on the letter of credit must be identical to that on the____.答案：sales contract
- A、insurance policy
- B、sales contract
- C、invoice
- D、certificate of origin
5
After signing the sales contract, the importer should establish the L/C according to the contract without delay. 答案：√
6
The phrase “observing the contract once you have signed it” is to remind the buyers of reading the contract carefully when they are signing it. 答案：×
7
The importer dislikes messages requiring L/C extension and amendment. 答案：√
8
The date of shipment and the validity of L/C should be extended to the same date. 答案：×
9
The exporter insists that “5% more or less” be added to the clause of quantity because it is impossible to ship the exact amount for bulk goods. 答案：√
2.6
1
What does a symbol usually contains? 答案：Name of importer
- A、Name of importer
- B、Origin of goods
- C、Weight
- D、Measurement
2
Pens are packed 10 pieces ____ a box and 200 boxes ____ a wooden case 答案：to; to
- A、to; in
- B、to; to
- C、in; of
- D、of; to
3
Packing list is prepared by the ____ and sent to the ____for accurate tallying of the delivered goods. 答案：shipper; consignee
- A、shipper; consignee
- B、consignee; shipper
- C、shipper; consignor
- D、consignor; shipper
4
Which of the following abbreviation is completely right? 答案：Voy.: 航次
- A、W: 毛重
- B、W: 净重
- C、P/I: 订单确认文件
- D、: 航次
5
Packing list can be generally added in ____, but if it is required in L/C, that must be made according to L/C. 答案：commercial invoice
- A、formal invoice
- B、proforma invoice
- C、commercial invoice
- D、contact
6
What is usually filled in the head of packing list number? 答案：Contract number
- A、Invoice number
- B、Contract number
- C、Bill of lading number
- D、Policy number
7
When making packing list, ________ are not generally included. 答案：Unit price; total account
- A、Unit price; total account
- B、Product name; total accoun
- C、Number of packages; product name
- D、Unit price; product name
8
What does a symbol of shipping mark can be? 答案：A diamond A triangle A rectangle
- A、A triangle
- B、A circle
- C、A rectangle
- D、A diamond
9
Packing can be divided into _____.答案：inner packing sales packing transport packing
- A、transport packing
- B、outer packing
- C、inner packing
- D、sales packing
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