度搓锌节宽挥氛防獭穆开乌掳
Unit1BusinessEthics
Unit1Quiz
1、单选题:
On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.
A: educational
B: technological
C: legal
D: marketplace
答案: marketplace
2、单选题:
The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: global perspective
3、单选题:
CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.
A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案: corporate social responsibility
4、单选题:
Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: regulatory cost
5、单选题:
The alignment of charitable giving with business strategy, company skills and market needs is called ____________.
A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案: strategic philanthropy
6、单选题:
One example of companies building a growth platform through the practice of CSR is ______________.
A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案: developing product/service innovations that generate revenue
7、单选题:
Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.
A: quality control
B: growth strategy
C: entrepreneurial work
D: professional work
答案: professional work
8、单选题:
The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.
A: return
B: portfolio
C: collection
D: classification
答案: portfolio
9、单选题:
__________ is the process of designing, launching and running a new business, which is often initially a small business.
A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案: Entrepreneurship
10、单选题:
Trust is the foundation of the BBC ________; we are independent, impartial and honest.
A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案: corporate values
11、单选题:
Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.
A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案: 行为准则
12、判断题:
Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
A: 正确
B: 错误
答案: 正确
13、判断题:
CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
A: 正确
B: 错误
答案: 正确
14、判断题:
The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors’ business and societal plans.
A: 正确
B: 错误
答案: 错误
15、判断题:
Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
A: 正确
B: 错误
答案: 错误
Unit2Marketing
Unit2Quiz
1、单选题:
If you’re looking to boost customer satisfaction, one of the most promising places to start is____________.
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: customer service
2、单选题:
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
A: positive
B: negative
C: unknown
D: neutral
答案: positive
3、单选题:
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: stock prices
4、单选题:
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: larger effect
5、单选题:
Customer service calls involve direct interaction between ______.
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: companies and their customers
6、判断题:
Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
A: 正确
B: 错误
答案: 正确
7、判断题:
The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
A: 正确
B: 错误
答案: 错误
8、判断题:
Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
A: 正确
B: 错误
答案: 正确
9、判断题:
“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
A: 正确
B: 错误
答案: 正确
10、判断题:
The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
A: 正确
B: 错误
答案: 正确
Unit3InternationalTrade
listeningpractice
1、单选题:
Jim hadn’t realized that Guanxi was
A: so vital in business.
B: so common in Chinese culture.
C: such a complicated principle.
D: not important in business.
答案: so vital in business.
2、单选题:
He defines Guanxi as
A: building a support network of collaborators in business.
B: the exchange of presents between collaborators.
C: the experience you gain from doing business over a long time.
D: not necessary at all in doing business.
答案: building a support network of collaborators in business.
3、单选题:
A lot of foreign companies
A: use Chinese interpreters.
B: fail because they don’t understand Guanxi.
C: try to form partnerships with Chinese business people.
D: succeed in doing business with Chinese people.
答案: try to form partnerships with Chinese business people.
4、单选题:
The Chinese government’s policy on bribery is
A: quite relaxed.
B: much stricter than it used to be.
C: to ignore it.
D: not mentioned by the speaker.
答案: much stricter than it used to be.
5、单选题:
You should show an interest in
A: the most important person in the group.
B: Chinese food.
C: Chinese culture and society.
D: Chinese cuisine.
答案: Chinese culture and society.
6、单选题:
When you receive a business card you should
A: read it properly before putting it away.
B: not put it in your pocket.
C: give yours at the same time.
D: put it into your pocket immediately.
答案: read it properly before putting it away.
7、单选题:
One reason it takes to get an agreement is
A: the Chinese don’t like to commit themselves.
B: there are often many levels of management to go through.
C: they will want to solve all the small problems first.
D: they can keep it in a written form.
答案: there are often many levels of management to go through.
8、单选题:
The most important thing is
A: to be patient.
B: to understand the tax laws.
C: to learn some Chinese.
D: to make more Chinese friends.
答案: to be patient.
9、判断题:
The Chinese people don’t like saying “no” directly.
A: 正确
B: 错误
答案: 正确
10、判断题:
According to the speakerthe Chinese people use facial expressions and gestures more freely than westerners do.
A: 正确
B: 错误
答案: 错误
Unit4Competition
ReadingComprehension
1、单选题:
What does Microsoft want to do?
A: To reduce Google’s dominance of the search engine business.
B: To take over Google and News Corp.
C: To advertise Microsoft’s products on Google’s web pages.
D: To improve Google’s dominance of the search engine business.
答案: To reduce Google’s dominance of the search engine business.
2、单选题:
What does Microsoft do to gain advantage over Google?
A: To pay media companies for exclusive content.
B: To pay media companies for more advertising exposure.
C: To buy shares of media companies.
D: To buy shares of Google.
答案: To pay media companies for exclusive content.
3、单选题:
What does Rupert Murdoch of News Corp want to do?
A: To stop Google from advertising his newspapers.
B: To make Google pay for displaying links to his newspapers’ stories.
C: To make users pay to access his newspapers’ web pages.
D: To stop Google pay for displaying links to his newspapers’ stories
答案: To make Google pay for displaying links to his newspapers’ stories.
4、单选题:
Why did Google pay News Corp $900m?
A: Google bought MySpace from News Corp.
B: Google paid to place advertisements on MySpace.
C: Google paid for links to The Wall Street Journal’s web pages.
D: Google paid to place advertisements on The Wall Street Journal.
答案: Google paid to place advertisements on MySpace.
5、单选题:
A pundit is someone who …
A: makes predictions about the future.
B: knows a lot about a particular subject.
C: invests money in start-up businesses.
D: make huge profit in the business.
答案: knows a lot about a particular subject.
6、单选题:
If discussions come to naught, they …
A: end in total agreement.
B: end without agreement.
C: end violently.
D: postpone for a long time.
答案: end without agreement.
7、单选题:
A ploy is …
A: an attempt to succeed through trickery.
B: a routine technique of negotiation.
C: an unsatisfactory result.
D: a certain game.
答案: an attempt to succeed through trickery.
8、单选题:
If a piece of news causes a stir, it …
A: surprises no one.
B: is quickly forgotten.
C: makes people worried.
D: is likely to be ignored by the public.
答案: makes people worried.
9、单选题:
Traffic on MySpace has not met the targets specified because …
A: MySpace has become congested by too many users.
B: fewer users are logging in to MySpace.
C: MySpace has too many advertisements.
D: MySpace has no advertisements.
答案: fewer users are logging in to MySpace.
10、单选题:
If you get the lion’s share of a business market, you …
A: attack it vigorously.
B: almost kill the business market.
C: gain a large sector of the business market.
D: gain a small sector of the business market.
答案: gain a large sector of the business market.
11、单选题:
If you make a dent in another company’s business, you …
A: do not do much damage to the other business.
B: take part of the market share of the other business.
C: change the market so that you can earn more.
D: compete with other business.
答案: take part of the market share of the other business.
12、单选题:
If you are onto something, you …
A: have found an opportunity to become successful.
B: have discovered some secrets.
C: have information that will help you to make an important or interesting discovery.
D: are going to do something.
答案: have information that will help you to make an important or interesting discovery.
13、判断题:
Google will not easily give in to News Corp because without it visitors to News Corp’s news websites will decline.
A: 正确
B: 错误
答案: 正确
14、判断题:
Microsoft and Yahoo! are on the same side in the war against Google.
A: 正确
B: 错误
答案: 正确
15、判断题:
So far Microsoft’s Bing hasn’t gained any competitive advantage over Google.
A: 正确
B: 错误
答案: 错误
16、判断题:
Media firms are happy with the competition between Microsoft and Google.
A: 正确
B: 错误
答案: 正确
17、判断题:
What looks like good news for media firms is also beneficial for champions of an open internet.
A: 正确
B: 错误
答案:  
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