电子商务英语 2024智慧树满分答案

（⊙.⊙）第一章 单元测试1、    ： Which of the following is not a characteristic of a perfect competitive market?A:Price, cost, and quality information are equally distributed. B:It is highly regulated. C:Customers have access to all relevant information worldwide. D:A nearly infinite set of suppliers compete against one another. 答案: It is highly regulated.2、    ： All of the following were visions of e-commerce expressed during the early years of e-commerce except:A:disintermediation. B:a nearly perfect information marketspace. C:friction-free commerce. D:fast follower advantage. 答案: fast follower advantage.3、    ： The Reinvention period is characterized by_________.A:viral marketing B:user-generated content C:local economy D:disintermediation 答案: viral marketing; user-generated content; local economy4、    ： The early years of e-commerce are considered:A:a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. B:the most promising time in history for the successful implementation of first mover advantages. C:a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses. D:an economist’s dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted. 答案: a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.5、    ： Which of the following refers to any disparity in relevant market information among parties in a transaction?A:information asymmetry B:unfair competitive advantage C:dynamic pricing D:imperfect competition 答案: information asymmetry6、    ： Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?A:The larger the audience reached, the less rich the message. B:Marketing messages had little richness. C:Richness was unrelated to reach. D:The smaller the audience reached, the less rich the message. 答案: The larger the audience reached, the less rich the message.7、    ： Which of the following is not a unique feature of e-commerce technology?A:interactivity B:social technology C:information asymmetry D:richness 答案: information asymmetry8、    ： E-commerce is available just about everywhere and anytime. This is known as:A:reach. B:information density. C:richness. D:ubiquity. 答案: ubiquity.9、    ： Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.A:对 B:错 答案: 对10、    ： Cost transparency refers to the ease with which consumers can find out the variety of prices in a marketA:错 B:对 答案: 错11、    ： The unique features of e-commerce technology include:A:Ubiquity B:Global Reach C:Specific standards D:Richness 答案: Ubiquity; Global Reach; Richness12、    ： The growth of social e-commerce is driven by_________.A:sharing of products, services, and content on social accounts B:network notification C:integrated social commerce tools D:social sign-on 答案: sharing of products, services, and content on social accounts; network notification; integrated social commerce tools; social sign-on13、    ： Which of the following is a leading platform for social e-commerce?A:Facebook B:Wikipedia C:Amazon D:eBay 答案: Facebook14、    ： Which type of e-commerce generated the largest revenue？A:M-commerce B:B2B C:B2C D:C2C 答案: B2B15、    ： Economists early visions about e-commerce include_________A:a nearly perfect competitive B:disintermediation C:Consumers are not price sensitive D:Information asymmetry would be greatly reduced 答案: a nearly perfect competitive; disintermediation; Information asymmetry would be greatly reduced第二章 单元测试1、    ： An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform.A:对 B:错 答案: 错2、    ： Which of the following is an example of the affiliate revenue model?A:QQ music B:eBay C:Amazon D:JD 答案: Amazon3、    ： Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?A:$25 billion B:$165 billion C:$6.6 billion D:$5 billion 答案: $5 billion4、    ： All of the following can be considered a direct or indirect competitor of Amazon except:A:Apple’s iTunes Store. B:eBay. C:Priceline. D:Walmart. 答案: Priceline.5、    ： All of the following may lead to a competitive advantage except:A:superior products. B:less expensive suppliers. C:fewer products. D:better employees. 答案: fewer products.6、    ： The single most important element of a business model is the management team responsible for making the model work.A:对 B:错 答案: 对7、    ： Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.A:对 B:错 答案: 对8、    ： Which of the following is an example of a company using the content provider model?A:Priceline B:eBay C:Dell D:Netflix 答案: Netflix9、    ： Which of the following is not a variation of the e-tailer business model?A:market creator B:bricks-and-clicks C:virtual merchant D:manufacturer-direct 答案: market creator10、    ： Which of the following belong to major types of e-tailers?A:manufacturer-direct B:virtual merchant C:bricks-and- clicks D:Community providers 答案: manufacturer-direct; virtual merchant; bricks-and- clicks11、    ： Service providers trade _________ for revenue.A:Products B:Expertise C:Capabilities D:Knowledge 答案: Expertise; Capabilities; Knowledge12、    ： On-demand service companies are characterized by the free sharing of resources between the company and consumers.A:对 B:错 答案: 错13、    ： A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.A:exchange B:private industrial network C:e-distributor D:industry consortia 答案: private industrial network14、    ： Which of the following companies are examples of industry consortia?A:Bosch B:Ariba C:Grainger D:Schaeffler 答案: Bosch; Schaeffler15、    ： Which of the following are true for Walmart’s network?A:None of the above B:monitor the actual inventory level of their goods C:It is one of the largest private industrial networks in the world D:monitor the sales of their goods 答案: monitor the actual inventory level of their goods; It is one of the largest private industrial networks in the world; monitor the sales of their goods